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If you want to grow your business, it’s essential to expand your available market. This, in turn, requires you to adopt new technologies, including new e-commerce platforms. When you adopt new platforms, and make your way into multichannel selling, it’s easier to reach far more people, present more products the market, and more positively impact the bottom line.
Say you’ve been using the same e-commerce platform for years. While it’s been working for you, you want to grow your business. If you stick solely to your current platform, though, that’s unlikely to happen. The reason for this is simple: you’re always limited by the intrinsic limits of the platforms you use. When they have shortcomings, those shortcomings affect your business.
Even if the website platform you’re currently using is pretty good, technology is moving quickly, and it hard to keep up with undustry changes. Realistically, it's unlikely your current platform, is the platform of choice for a significant percentage of your customers.
Because of these things, branching out into new ecommerce platforms is the best and most reliable way to grow your business. Adding additional platforms allows you to display more product to a wider consumer base, and to ensure you’re reaching the customers you want to connect with.
Before you decide to branch out to a different platform, you’ll need to know what those platforms are and how each can benefit your business. Here’s a brief breakdown of the most common types of ecommerce platforms available today:
Marketplaces are some of the most common ecommerce platforms, and places where third-parties post information about their products or services, and allow people to purchase them. The marketplace, meanwhile, provides a platform for hosting, aggregation, and organization of products and services. Modern, well-known marketplaces include Amazon, eBay, and Etsy.
While online “stores” are a well-known entity, brick-and-mortar stores have recently begun to branch into the ecommerce environment. Today, stores with physical locations throughout the country are also operating ecommerce channels designed to expand business growth and present products to more consumers.
Branded ecommerce platforms, like Shopify and BigCommerce, are popular because they allow online retailers to build their own online storefronts. A favorite among big businesses with large annual sales volume, these platforms can be either hosted or non-hosted, depending on your preferences.
If you want to grow your business, you need to branch into new ecommerce platforms. In addition to making your products, goods, and services more widely available to a larger assortment of customers, a mix of ecommerce platforms also allows you to ensure large sales volumes and plenty of online traffic.
While it can be tempting to stick with the “tried and the true,” multichannel selling is the way of the ecommerce future, and it’s one of the only things that promises streamlined and steady business growth, and consistent interaction with your company’s online offerings.